It really cleans my teeth well and doesn’t make them hurt. The flavor of the paste is nice too. It’s not a gel so don’t get confused when buying it. My teeth always seem ew before I use it and super smooth after. I did notice the freshness doesn’t stay around long as other toothpaste I’ve used in past. I’m just throwing that bit of info out there. My daughter also likes to use this as she has sensitive teeth in the very front. She took a fall at a young age and her teeth haven’t been right since. The dentist actually told us not long ago to start letting her use this name brand of toothpaste. She gives it a thumbs up!
All thoughts and opinions are 100% my own.